Niche Merchandising Guide - A Good Profession For Someone With Marketing And Publicity Familiarity

With my background in merchandising and advertising, I can go basically anywhere I wish to in the industry. I have worked on market research merchandising, viral merchandising, guerrilla marketing - you name it, I have done it. The only thing that has constantly held me back is that I'm not a team player. I'm incredibly independent and driven, but I don't tend to use my skills for leading. You see, I'd rather not have to work with other individuals. I know what a project needs intuitively, and I can usually get it done best without outside help.

With some of the companies that I worked with, this held me back. Working as a merchandising guide, however, it has become an asset. You see, with niche marketing consulting, people want to see that you possess a driven, self-directed attitude. A niche marketing consultant is a kind of professional. You are meant to come in to the company, listen to their issues, and formulate a merchandising method custom altered to their needs. People don't want to see you hem and haw continually, waiting for feedback from assorted committees - they want to see you come up with a decisive plan of action. Then, it is up to the business to implement it or to try their own method. Either way, by that time your job is done.

Of course, there are many niche marketing guide agencies that work in a more corporate way than I do. Many of these consulting firms have greater brand awareness, and so can pull in some big accounts that don't notice me. Nevertheless, I do very well as a freelance merchandising guide. You see, when you're working with a business consultant, it is not the company that they come from that matters, but the guide him or herself. Now and again the very fact that I'm able to run the business on my own without the support of a marketing firm actually attracts customers. They want someone self-motivated, directed, and decisive. That's precisely who I am.

Of course, merchandising consultants differ greatly in their approaches. Some of them are very careful, driven by all of the scientific factual information they can get their hands on. Other ones are impulsive, believing their gut instincts above all else. Even though I tend toward the latter approach, my goal has forever been to combine the two. It is never a good idea to ignore data that you can use, but it is also imperative to trust your own instincts.

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